According to some recent reports, Glenn Beck, self-described super troll, has expressed remorse over the Godwin-themed clown show that enriched him. Â I don’t believe him. Â Here’s his reaction to the multilingual and multicultural Coca-Cola ad during last Sunday’s Super Bowl:
â€œSo somebody tweeted last night and said, â€˜Glenn, what did you think of the Coke ad?â€™ And I said, â€˜Why did you need that to divide us politically?â€™ Because thatâ€™s all this ad is,â€ Glenn said. â€œItâ€™s in your face, and if you donâ€™t like it, if youâ€™re offended by it, youâ€™re a racist. If you do like it, youâ€™re for immigration. Youâ€™re for progress. Thatâ€™s all this is: To divide people. Remember when Coke used to do the thing on the top and they would all hold hands? Now itâ€™s, have a Coke and weâ€™ll divide you.â€
What kind of divisions are we talking about? Â Here’s one from a Fox News type:
So was Coca-Cola saying America is beautiful because new immigrants don’t learn to speak English?
And there are more, of course. Â The logic of Beck’s argument is a marvel, however. Â I’m not sure how to reconstruct it, but here goes: People disagree about stuff, among this stuff is immigration, if I mention something related to immigration, and drive racists into a racist frenzy, then I’m dividing us by reminding others of their racism. Â So I’m the real racist, or something.
Maybe, however, I want to be divided from people who cannot stomach the very sound of Spanish (orÂ English, Keres Pueblo, Tagalog, Hindi, Senegalese French, or Hebrew) in America.