Weaseling is a form of informational misdirection.  You get your audience to agree to a very weak version of a commitment, then proceed as if they’ve agreed to a stronger version.  The greatest weasel ever was in Dumb and Dumber when unattainable romantic interest in the film says that one of the dumb guys only has a one-in-a-million chance of ever having something with her, and he giddily replies “So you’re telling me there’s a chance!” (See the clip HERE)

Beachbody, the giant exercise company that has brought you the Sunday morning infomercials about P90X and Insanity!, has a product called HipHopAbs (don’t click the link if you hate frenetic pop music).  They have all the perfunctory before and after photos, but this awesome weasel caught my eye:

Jump-start your weight loss with this easy-to-follow plan that will help you lose up to 3 inches off your waist in your first week!

Up to 3 inches.  Now, that means:  no more than 3 inches.  But you hear: 3 inches.  Now you own HipHopAbs.  So you’re sayin’ there’s a chance!