Sorry McCain fan or fans, it's hard not to make fun of this:

“I define rich in other ways besides income,” he said. “Some people are wealthy and rich in their lives and their children and their ability to educate them. Others are poor if they’re billionaires.”

That may be.  When the question is tax policy (as it most certainly was) however, there's only one kind of rich that counts–the kind with 7 or 10 or more houses, and 270,000 a year on household staff expenses.