In a meritocracy, people earn their way upwards.  So foundational is the notion of merit to a meritocracy, that for some, such as myself for instance, it has a broader application.  In a meritocracy democracy, such as ours would like to be, people advance their position on the strength of their arguments.  If your argument has no merit because it rests on made up facts–or lies as some call them–you ought to realize it does not deserve to be made not to mention win.  Well, would that Jonah Goldberg thought this way,  He writes:

I have no idea whatsoever if there's merit to this, and if there is how much merit, but lots of email like this:

When are people going to start talking about the REAL reason the markets are down – Obama up in polls. If I was McCain, I'd start telling people, "If you want to lose more money, vote Obama."

A person such as Goldberg could perhaps be bothered to check to see whether there is any merit to his obviously contentious, to say the least, claim.  His readers could be forgiven, after all, they read him.  

Thanks to Glenn Greenwald for the tip.