According to some recent reports, Glenn Beck, self-described super troll, has expressed remorse over the Godwin-themed clown show that enriched him. I don’t believe him. Here’s his reaction to the multilingual and multicultural Coca-Cola ad during last Sunday’s Super Bowl:
“So somebody tweeted last night and said, ‘Glenn, what did you think of the Coke ad?’ And I said, ‘Why did you need that to divide us politically?’ Because that’s all this ad is,” Glenn said. “It’s in your face, and if you don’t like it, if you’re offended by it, you’re a racist. If you do like it, you’re for immigration. You’re for progress. That’s all this is: To divide people. Remember when Coke used to do the thing on the top and they would all hold hands? Now it’s, have a Coke and we’ll divide you.”
What kind of divisions are we talking about? Here’s one from a Fox News type:
So was Coca-Cola saying America is beautiful because new immigrants don’t learn to speak English?
And there are more, of course. The logic of Beck’s argument is a marvel, however. I’m not sure how to reconstruct it, but here goes: People disagree about stuff, among this stuff is immigration, if I mention something related to immigration, and drive racists into a racist frenzy, then I’m dividing us by reminding others of their racism. So I’m the real racist, or something.
Maybe, however, I want to be divided from people who cannot stomach the very sound of Spanish (or English, Keres Pueblo, Tagalog, Hindi, Senegalese French, or Hebrew) in America.