Weaseling is a form of informational misdirection. You get your audience to agree to a very weak version of a commitment, then proceed as if they’ve agreed to a stronger version. The greatest weasel ever was in Dumb and Dumber when unattainable romantic interest in the film says that one of the dumb guys only has a one-in-a-million chance of ever having something with her, and he giddily replies “So you’re telling me there’s a chance!” (See the clip HERE)
Beachbody, the giant exercise company that has brought you the Sunday morning infomercials about P90X and Insanity!, has a product called HipHopAbs (don’t click the link if you hate frenetic pop music). They have all the perfunctory before and after photos, but this awesome weasel caught my eye:
Jump-start your weight loss with this easy-to-follow plan that will help you lose up to 3 inches off your waist in your first week!
Up to 3 inches. Now, that means: no more than 3 inches. But you hear: 3 inches. Now you own HipHopAbs. So you’re sayin’ there’s a chance!